PRAXIS BUSINESS SCHOOl 5 CONCLUSION & RECOMMENDATIONS If you have any difficulties with downloading reports you have purchased pleasee-mail usthe details of your purchase. Brand loyalty of generation Y to the Pepsi-Cola brand On Moreover, the report contains analyses of PepsiCo’s business strategy, leadership and organizational structure and its marketing strategy. Increased competition from Snyders. The company employs 263,000 people globally, including approximately 110,000 people within the United States.In 2015, PepsiCo achieved 5 per cent organic revenue growth with a cash flow of more than USD 8.1 billion. 3 DATA ANALYSIS, GRAPHICAL PRESENTATION & INTERPRETATON Due to strong dollar performance against other currencies PepsiCos income should fall. The research will determine the factors which influence the population to prefer a certain soft drink. After completing the payment you will receive a link to the e-mail related to your Pay Pal account or the e-email you entered when specifying bank details. Table 2 PepsiCo segmentation, targeting and positioning 4.4 Threats Marketing Problem 3 6.3.5 Direct Marketing About 53 per cent of net revenues were generated from food business, whereas net revenues generated from the beverage businesses amounted to 47 per cent. Ancient societies believed that bathing in natural springs and dirnking mineral waters could cure diseases. “A study to understand market acceptability of Pepsi Atom” REASERCH METHODOLOGY Research in common refers to a search of knowledge. More than 50% of PepsiCos income is from outside US. 5.4 Technological Factors AMITY COLLEGE OF COMMERCE AND FINANCE PepsiCo’s another brand Doritos, on the other hand, can be sold via premium pricing because it has a stronger competitive position in its market…. 5.1 Political Factors We do not have huge fixed expenses large research companies do, thus, we are able to deliver reports for a little cost. Figure 3 PepsiCo’s advertising budget Recommendations and Implications 9 McKinsey 7S Framework The company has been acknowledged as the Number One contributor to retail sales growth in the U.S. in 2015, generating more growth than the next 15 largest food and beverage manufacturers combined. Figure 4 Porter’s Five Forces ON 6.2 Segmentation, Targeting & Positioning Although, PepsiCo senior management led by Chairman and CEO Indra Nooyi does stress the direction of the strategy towards healthy products, the majority of products within PepsiCo portfolio are beverages high in sugar and food and snacks high in salt. 6.3.2 Sales Promotion Therefore, all points that do not relate to academic needs of business students are left out. 10.1 CSR Programs and Initiatives Thus marketing role plays a very important role in achieving the objectives of an organization. • To find the Soft drink preferences of the people based on their age, sex, education, profession and occupational income. (Project2 Part2 Brand Equity Measurement) • Health factor Figure 2 PepsiCo’s annual lobbying budget Project Guide, CHAPTER III The link will stay active for 7 days. 2. 2. Business Strategy 7. 5.6 Legal Factors 8.2 Support Activities Segmentation, A It was based on the theoretical and practical knowledge gained by the survey.

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